Kristina Masalin

Kristina Masalin is working as a Product Manager at Oura. Together with her team, Kristina is building Women’s Health initiatives for Oura in Software Product. Kristina works across the organisation with key stakeholders from hardware, software, science, business, sales and marketing. She is leading a development team responsible for building amazing new features like the Period Prediction, the first official women’s health feature launched for the new Oura Gen3 ring in Nov 2022.

Kristina is a digital business leader passionate about empowering people, daring leadership and new technology innovations. During her career, Kristina has helped companies empower their customer experience in digital products/services and online environments by design and data-driven development. Her background is international and her experience comes from technology start-ups, e-commerce, marketing, business development and digital consulting.